Internet Marketing for Roll-Off Dumpster Rentals businesses.
“…90 percent of success is showing up.” Woody Allen.
Dumpster Rental Market Overview
The Dumpster Rentals sector of waste hauling industry is facing an increasingly diverse landscape and a fragmentation of the target market. Dumpster Rentals companies are more often finding that their traditional role as a "Waste Hauler & Waste Disposal contractor” is coming under threat from competitors such as cleaning companies, trash and rubbish removal businesses, waste trailer rentals, trucking companies that offer trash removal services, facilities management groups, recycling businesses, processing operators, logistics companies and Municipal Waste Management companies who offer dumpster rentals in many cities and towns. Add to this the developing legislative influence, local by-laws and local waste disposal regulations dictating how solid waste streams have to be collected, processed and pre treated before disposal and this has led to an imposing and complex market.
Amid this environment, businesses are now turning to marketing techniques and support to help establish their own presence and increase the exposure of their companies to the local market.
Dumpster Rentals Cooperative Internet Marketing Approach
The folks from Dumpster Rentals Cooperative decided to address their marketing challenges in a simple but obviously effective way. The approach is based on locally targeted marketing strategy integrated with great customer support.
It was assumed that two Dumpster Rentals businesses don’t compete if they are located more than 40 miles apart. Each of them services their own local customers so they would not mind to have both of their companies listed in one large web based directory. Edmonton Roll Off Dumpster Rentals and Bin Rental in Calgary, AB Rentals are not competitors even though they provide services in the same State of California and in the same dumpster rental industry.
It was also assumed that all of the participants win if two or more non-competing businesses combine small portions of their marketing budgets together and use collective funds to promote a locally targeted web directory such as https://dumpsterrentalsdepot.ca/. By getting listed on https://dumpsterrentalsdepot.ca/ both businesses Oakville Roll Off Bin Rentals and Ottawa Roll Off Dumpster Rentals immediately became visible in major commercial search engines and increased their exposure to local markets. The result could be more sales and a tangible cut of marketing budgets.
This post was prepared with the help of Vaughan Dumpster Rentals , Regina, SK Dumpster Rentals and Edmonton Dumpster Rentals
- Published: 2011-09-01T08:10:27-07:00
- Author: ROB THIBAULT
