The process of extracting true benefits of your dumpster rental service:

1. List service/product features.

A. Large inventory of dumpsters and roll off bins. Available commercial dumpster sizes are from 2 to 8 cubic yard. Available roll off bins are from 5 to 40 cubic yard.

B. Licensed & insured Dumpster Rentals Company. Fully insured dump truck.

C. Member of professional organization for N years.

D. Accurate and polite dumpster truck operators. Clean freshly painted trash containers & dumpsters. 

2. Connect product features with customer’s desires.

A.  The ability to accommodate any kinds of waste removal job, from basement clean up, removal construction/renovation/remodeling waste materials to hauling away demolition debris. The ease of dropping a small bin into a tight place.

B. Confidence and assurance that the waste materials will be properly disposed of and/or recycled in accordance with the local bylaws, rules and regulations. Addresses a fear of loss in case of accidental damage of own or neighbor’s property by a seasonal uninsured dump truck.

C. Instills trust that the job will be done by experienced, well trained professionals. More confident expectation of on-time drop off and pick up, efficient service at reasonable rates.

D. Confident expectations that the property will be left clean and tidy after the loaded dumpster will be taken away. No complaints from family member or neighbors having an ugly, rusted or dirty trash dumpster. 

3. Discover true benefits. Keep asking the question “What does this benefit mean for the customer on an emotional level?”

A. Freedom from having to pay extra for an unnecessary large bin or for a second dumpster that happened to be too small. Flexibility of choosing the right size of a dumpster for different scales of projects.

B. Relief and good feeling of knowing that the waste disposal project will result in a smallest possible environmental foot stamp. Stress free condition and calm working environment due to understanding that there will be no serious consequences or financial loss because of accidental damage or injury.

C. Peace of mind and satisfaction of knowing that the job will be done on time and within budget.

D. Confidence that the property lawn will not be destroyed by unskillful, inexperienced workers. Happiness of knowing that the property is looking great regardless of a size of a junk removal project. 

Features of dumpster product/service such as back-doors of open top dumpsters, narrow bins, mini bins, etc have their own supporting role to benefits. However, by having site visitors focused on the most compelling, relevant benefits, you are more likely to get your customer to pick up the phone and dial your business number. And by extracting emotionally triggering benefits makes it much easier for them to pull out their credit card and order from you.